Pietro Beccari: "If you think of two brands that can go together, you think of Louis Vuitton and Real Madrid"

Pietro Beccari (Parma, 1967) is a football man. The CEO of Louis Vuitton, the mastermind behind the historic alliance with Real Madrid, played in the second division of Italian football long before leading the luxury maison par excellence. "No one will remember if you won the Champions League last year, that's the cruelty of life and I think Real Madrid represents that attitude," he explains about a philosophy of life that shares the same language with Real Madrid when it comes to leading its people.

I feel like I'm a bit like Carlo Ancelotti at Louis VuittonPietro Beccari, CEO of Louis Vuitton

"That's the mentality I try to instill in my team and at Louis Vuitton. Attitude for life and for business as well. Because in business there is a bit of sport. And I feel that I am a bit like the Carlo Ancelotti of Louis Vuitton,"he shares exclusively withMARCAthe inspiration behind the alliance with Real Madrid: a connection between two icons who understand victory as a journey, where elegance, ambition and emotion intertwine on and off the field.