Fulham are reportedly lining up a major January move for one of the most in-form American strikers in Europe. According to a new report, the Premier League side has identified Ricardo Pepi as a top attacking target, with the Fulham prepared to test PSV Eindhoven's resolve for a player valued at roughly $54 million.

Pepi's resurgence in the Netherlands has not gone unnoticed. The 22-year-old has already scored 10 goals in 21 appearances during the 2025-26 season, putting him on pace to surpass his previous career high and reestablish himself as one of the most productive young No. 9s in Europe.

Fulham see Pepi as the spark their attack needs

Fulham's interest is driven by necessity as much as ambition. Veteran striker Raúl Jiménez has managed just five goals this season and is approaching his 35th birthday, while Rodrigo Muniz has been sidelined with a hamstring injury since November. As a result, Marco Silva's side has struggled for consistency in front of goal, scoring two or more goals in only four of their last 16 matches.

According to the Daily Mail, Fulham view Pepi as an "exciting reinforcement" who could inject energy and efficiency into a misfiring frontline. The Cottagers previously explored a move for Pepi last summer, and interest from clubs like West Ham United has lingered, but his current form with PSV Eindhoven has significantly raised his market value.

PSV are believed to be holding firm at a valuation near $54 million, a figure that could climb even higher if Pepi continues his scoring run into 2026. Any deal would require Fulham not only to make a substantial financial commitment, but also to convince Pepi that a move to England is the right next step in his development.

Pepi's hot streak reshapes the USMNT picture

Pepi's revival could not have come at a better time for the United States men's national soccer team. A knee injury limited his availability for much of 2025, opening the door for other forwards to impress under head coach Mauricio Pochettino. Now healthy and scoring freely, Pepi has forced his way back into the conversation ahead of crucial international fixtures against Belgium and Portugal.

While Folarin Balogun remains the favorite to lead the line at the 2026 FIFA World Cup, the competition for the backup striker role is wide open. Growing Premier League interest-and the possibility of a high-profile transfer-could give Pepi a decisive edge over his rivals heading into next summer.

Whether Fulham ultimately meet PSV's asking price remains to be seen. What is clear, however, is that Ricardo Pepi's red-hot form has reignited his club and international prospects, turning him into one of the most intriguing American talents on the European transfer market.